Bag unisex GEN-Y PURE GY004WA010027931
Are you an EXTRA CE customer?
Enter the NOTAX code at the time of purchase:
you will be automatically cleared of VAT!
PURE reinterprets the classic shopper bag by introducing design elements from the urban world and technical details from the world of sport. PURE is a sought-after element that combines fashion and quality, characterized by technical materials and a unique design.
- Hyper Mesh HTR®
- Eco friendly
- Shopper bag
- Technical materials
- Multi use thanks to adjustable belt
- External fabric in rubberized soft touch
- Large pocket of mesh fabric covered in TPU
- Background is in scratch-resistant 3DMX® Lyliane
- 550 x 330 x 170 mm
- Color: Matt black
- Made in Italy
GEN-Y, a brand born almost by chance from the meeting between Lorenzo Lorenzi - CEO of one of the world's leading companies in the production of technical fabrics - and Salvio Rollo - creator of Braintropy.
Thus, almost as a joke, products that are structurally and conceptually built up on the consumer are born, evolving with him, adapting to his daily needs: from yoga to aperitifs, from business meetings to pleasure trips, in a collection of a-gender products with high-tech inspiration.
All the backpacks and bags produced by the Venetian company are modular, modular and customizable. Strictly made with high quality raw materials, they are the result of creativity and technology, craftsmanship and innovation, aesthetic research and performance.
Always looking for alternative materials to leather (such as silicone), they trace a very specific mood that enhances the functionality of each bag or backpack, through the inclusion of smart accessories such as magnetic buckles or USB connections.
Frequenty Asked Questions
Of course! All of our products are 100% Gen-Y certified originals. Feel free to ask us for the product code and we'll be happy to provide it.
Yeah, everything we sell online comes from our boutiques in Italy. We've been partners with Gen-Y and many others up to 10 years.
Of course, you can always return the items up to 14 days according to EU legislation. If you wish to return an item, simply click here and enter the order's number
Our fashion botique is located in the center Arzignano, Vicenza since 1911.
An experience and a family tradition that have been constantly reinterpreted to get to the latest research and experimentation.