Pouch Unisex GEN-Y RUDE GY019NG


by Gen-Y

€79,00 €105,00

The baby carrier is the latest generation must-have. RUDE, simple in shape but with character in its contents, is the ideal baby carrier that can be worn at the waist or become a bag carrying it over the shoulder. Equipped with an external pocket, it allows you to walk, run, always travel without obstructions but with everything at hand.


  • Hyper Mesh HTR® 
  • Eco friendly
  • Pouch
  • Zip closure 
  • Waterproof
  • 2 Pockets 
  • 260 x 150 x 70 mm
  • Color: Matt black 
  • Made in Italy 


GEN-Y, a brand born almost by chance from the meeting between Lorenzo Lorenzi - CEO of one of the world's leading companies in the production of technical fabrics - and Salvio Rollo - creator of Braintropy.

Thus, almost as a joke, products that are structurally and conceptually built up on the consumer are born, evolving with him, adapting to his daily needs: from yoga to aperitifs, from business meetings to pleasure trips, in a collection of a-gender products with high-tech inspiration.

All the backpacks and bags produced by the Venetian company are modular, modular and customizable. Strictly made with high quality raw materials, they are the result of creativity and technology, craftsmanship and innovation, aesthetic research and performance.

Always looking for alternative materials to leather (such as silicone), they trace a very specific mood that enhances the functionality of each bag or backpack, through the inclusion of smart accessories such as magnetic buckles or USB connections.


Our fashion botique is located in the center Arzignano, Vicenza since 1911.
An experience and a family tradition that have been constantly reinterpreted to get to the latest research and experimentation.